Na Hungaroringu, podczas weekendu Grand Prix W\u0119gier, Wiktor Stopa \u2014 Chief of Growth w Revolut \u2014 nie owija\u0142 w bawe\u0142n\u0119. Formu\u0142a 1 to dla tej firmy nie kolejna pozycja w bud\u017cecie marketingowym. To zak\u0142ad na co\u015b znacznie powa\u017cniejszego.<\/p>\n
\u201eBycie sponsorem tytularnym Audi Revolut F1 Team to nie jest dla nas zwyk\u0142a umowa marketingowa” \u2014 powiedzia\u0142 Stopa.<\/p><\/blockquote>\n
Revolut jest sponsorem tytularnym zespo\u0142u Audi w Formule 1, kt\u00f3ry nosi oficjaln\u0105 nazw\u0119 Audi Revolut F1 Team. Audi debiutuje w tym roku w F1, a brytyjski fintech wszed\u0142 w t\u0119 wsp\u00f3\u0142prac\u0119 z pe\u0142nym rozmachem: stworzy\u0142 wsp\u00f3ln\u0105 kart\u0119 z Audi, doda\u0142 bilety na wy\u015bcigi F1 do programu lojalno\u015bciowego RevPoints i zintegrowa\u0142 Revolut Business w operacje finansowe ca\u0142ego zespo\u0142u. Wcze\u015bniej firma wsp\u00f3\u0142pracowa\u0142a z pi\u0142karskim klubem Como \u2014 ale tamta skala to zupe\u0142nie inna liga.<\/p>\n
Co zyskuj\u0105 polscy klienci?<\/h2>\n
Polska to dla Revoluta daleko nie peryferyjny rynek. Czwarty najwi\u0119kszy na \u015bwiecie, z ponad 5,5 miliona klient\u00f3w bankowych. Firma wywodzi si\u0119 z Wielkiej Brytanii, ale Warszawa trafi\u0142a ju\u017c na list\u0119 kluczowych lokalizacji obok Barcelony, Londynu, Pary\u017ca i Berlina. Revolut planuje otworzy\u0107 tu du\u017ce biuro i zatrudni\u0107 kilkaset kolejnych os\u00f3b. Brzmi jak deklaracja, nie jak slajd z prezentacji inwestorskiej.<\/p>\n
Dla zwyk\u0142ego u\u017cytkownika partnerstwo z Audi F1 Team ma wymiar bardzo praktyczny. Ka\u017cda p\u0142atno\u015b\u0107 kart\u0105 Revolut zwi\u0119ksza szans\u0119 na wygranie bilet\u00f3w na wy\u015bcig Formu\u0142y 1 \u2014 w\u0142\u0105cznie z wej\u015bciem do Paddock Clubu, do kt\u00f3rego normalnie bardzo trudno si\u0119 dosta\u0107. Program RevPoints zwraca u\u017cytkownikowi procent wydanych \u015brodk\u00f3w, a aplikacja oferuje te\u017c narz\u0119dzie do analizy bud\u017cetu. Nie\u017ale jak na \u201ezwyk\u0142\u0105 umow\u0119 marketingow\u0105”.<\/p>\n
Wa\u017cnym krokiem w polskiej strategii by\u0142o wdro\u017cenie integracji z BLIK-iem \u2014 bez tego trudno by\u0142oby w og\u00f3le m\u00f3wi\u0107 o powa\u017cnej obecno\u015bci na tutejszym rynku p\u0142atno\u015bci. Revolut ma globalnie ponad 75 milion\u00f3w klient\u00f3w, a na Litwie oferuje ju\u017c nawet kredyty hipoteczne. Polska wydaje si\u0119 oczywistym kandydatem do kolejnych rozszerze\u0144 oferty.<\/p>\n
Jest jeszcze jeden w\u0105tek \u2014 ten, kt\u00f3ry mo\u017ce zelektryzowa\u0107 polskich fan\u00f3w motorsportu. Stopa przyzna\u0142, \u017ce firma bardzo uwa\u017cnie \u015bledzi Formu\u0142\u0119 2, gdzie \u015bciga si\u0119 m\u0142ody Polak z ogromnym talentem, i \u017ce za kilka lat ten kierowca mo\u017ce trafi\u0107 do F1. Nazwiska nie pad\u0142o. Ale s\u0142owa brzmia\u0142y jak co\u015b wi\u0119cej ni\u017c kurtuazja.<\/p>\n
Naszego dziennikarza na W\u0119gry zaprosi\u0142a marka Revolut.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
Revolut jest sponsorem tytularnym Audi Revolut F1 Team w debiutanckim sezonie Audi w F1. Polska to 4. najwi\u0119kszy rynek firmy na \u015bwiecie \u2014 z 5,5 mln klient\u00f3w i planami ekspansji.<\/p>\n","protected":false},"author":2,"featured_media":2838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"1","footnotes":""},"categories":[17],"tags":[],"class_list":["post-2836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1"],"acf":[],"yoast_head":"\n
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